On 25 February 2017, one of our manufacturing staff, Ghulam Mustafa, was killed when the bus he had signalled to stop lost control and killed him…he was on his way to work.

Mr. Mustafa had been part of our company since August 2015. He was always on time and a dedicated team member. He would leave his residence every morning at 6AM, travel for 3 hours to reach the city of Lahore, to promptly be at work for 9AM. His wife would rise at 4AM to prepare his meal for the day and an additional roti, which he insisted he take with him to give to the friends he had made at work - the birds that reside in the tree of the office courtyard.

In April 2017 we set up a fund for his wife and his unborn child (refer to Instagram post dated 22 April 2017); individuals contributed from around the world. We fulfilled our commitment in delivering those funds on 1 October 2018, over a period of 18 months. In addition to the funds that were raised, we also have a sponsor who will fund the baby girl’s education till she is 16 years old.
For us Zuria Dor is an intelligent, conscious, thinking brand and we believe there is much we can do and achieve for the collective benefit of the human resource of Pakistan. We are looking forward to taking more steps in 2019 that will help unlock this potential.

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