T H E A R T I S T •
Holly Hutchinson .
Circa 2016 .
Holly’s passion for fragrance began at the age of 7, when she was gifted her first set of miniature perfumes for her birthday. Her mother was an avid collector of unusual scents and these fragrances formed part of Holly’s childhood memories: a French holiday in the sun, a ride across the waves by boat, venturing through trees in a garden of ferns and Laurels. Holly’s passion for perfume blossomed.
In 2011, Holly joined a prestigious niche fragrance brand where she could realise her passion for perfume, by pursuing a career in the industry.
Holly enjoyed 7 rewarding years with the company, and successfully rebranded the fragrance collection in 2015. With her love of fragrance and devotion to design, Holly knew it was time to start her own brand. She knew immediately that she wanted to share the amazing journey fragrance had afforded her throughout her childhood and early career, by creating a brand based on evoking memories and emotions from the past...... Memoize London was born.
Memoize London focuses on our memories bound by scent. The name being derived from the French word for ‘memories’.
This powerful connection between scent and memory is intertwined and reaches deep within all of us. Memoize London understands the importance of creating a perfectly harmonious balance between fragrances and how they make people feel, including notes that many would remember from their childhood, adolescence and beyond. These scents will become the basis of future memories, too.
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