This is the cover of the new Patagonia catalogue.
For every successful mission there are numerous failures. Photographs of remote, untouched peak perfection rarely tell the whole story. Often preceded by hours of research followed by intense groundwork, going to a place and being defeated by the caprice that is nature.
It’s easy to see these experiences as mistakes, failures even, but one has to be sanguine, it’s always worthwhile: I learn something every time. The process is essential, there are no short cuts, no weekend without the week.
Sporadically the accrued knowledge meets a unique confluence of conditions and personnel, leading to memorable experiences and (hopefully!) pictures.
This was one of those occasions, the caption in the catalogue (second picture) gives a little of the background.
I used to marvel at the photography in Patagonia catalogues, actually I still do (particularly the climbers, they are NUTS), so it’s always a trip to be in the mix too. Sometimes I wonder how I got so lucky!
At the risk of sounding sanctimonious, as much as I love surfing and making pictures, a point comes where it can feel a bit self indulgent and overly hedonistic. I wanted to use my photography for something more and working for @Patagonia
has given me the opportunity to be part of something bigger, to be involved in positive change.
They saw surfing and our role in this world the way I did, it was a natural meeting of minds, ethos, an intuitive understanding and it continues to be a joy to work with the highest calibre of people for a company/business/NGO with unparalleled ethical and environmental standards. @Patagonia
essentially set the benchmark for all that followed, Yvon Chouinard quite literally wrote the book on it, as anyone who’s read ‘Let my People Go Surfing’ can attest.
Getting a print cover is growing ever rarer in this era of digitisation and it would be easy to go on an ego trip, but the reality is I’m just a cog in a fabulously talented machine and it quite literally would not have been possible without the support and belief of many, many people. Thank you! 🙌