๐Ÿฆ„#norvina ๐Ÿ’œ

I have to share this because it feels so good! The foundation and palette beat our sales goal for opening week within 3 days ๐Ÿ˜ซ๐Ÿ’œ๐Ÿ”ฅ I can breathe again. My heart was in my throat you guys. Thank you so much ๐Ÿ™๐Ÿผ Donโ€™t forget to tag me #norvina ๐Ÿ’œ
Love her so much @natashadenona
#ABHxJackieAina Palette & a shit load of โญ๏ธ
Happy Birthday @jackieaina ๐ŸŽ‚ So happy to share our collaboration with the world today! Working on this pallet has been an amazing journey. From our very first meeting Jackie was incredibly hands on, knowing exactly what she wanted from the formulas to the colors. We spent countless moments communicating back-and-forth about just the right texture or just the right under tone and color that is suitable for everyone but in particular POC. I love collaborating with someone that not only knows what they want but also what their followers want. Jackie cared about her followers most in this process. They were always at the top of her mind when discussing all aspects of her shade selection, which I think is absolutely gorgeous and looks like jewels. Iโ€™m very proud of how the palette turned out and canโ€™t wait to see what you guys think about it #abhxjackieaina
Yay liquid liner ๐Ÿ”ฅ #abhliquidliner @anastasiabeverlyhills - thatโ€™s the best caption that I could come up with ๐Ÿ˜‚
These are just swatches on my arm that I did for our education video. Obviously we are going to post professional swatches on multiple skin tones as my skin tone will show my own range accurately. This is just from me personally as Iโ€™m excited to share the range. The largest shade range is medium, it has the most shades. As you can tell we designate our shade variance by increments of 10, which leaves room to add additional shades, that are within close range in the future. And, this actually happened in the 300 range which is the medium category. 50 was an absolute shade range that we needed and felt strongly about, but the world is large and time is long so we will see, just know that thereโ€™s room. Itโ€™s refreshing to finally get to reveal all of this and talk about it with you guys PS: Currently Iโ€™m shade 260 & in the winter, if I donโ€™t see the sun Iโ€™m a 230 ๐Ÿ’œ #abhfoundation #anastasiabeverlyhills
The secret is finally out. This foundation has sent a new record even for me on time spent in the lab and production. I have spent 2 months in person watching production to make sure it goes smoothly, its still happening now, so donโ€™t expect PR for another week, our forecasting doubled and well you know how it goes. Let me talk about what matters, the products. I love asking you guys questions about products to gauge how in line your wishes are with what I am working on. I am not always working on everything you request, but was so excited when I read multiple comments a while back asking for a true medium coverage dewy foundation. Its here!!! The best way to describe this formula its as if you have flawless skin, but you still look glowy and natural. The coverage is there but it seems like you donโ€™t have much on, and I will not pretend that was easy. This was the hardest product I have ever worked on, but the countless hours were worth it, Iโ€™m so proud of it. If you have followed me for a while you will know my friendships run deep and i always work with Muaโ€™s I love as friends, and admire as artists. these shades had to be on point, the finish had to be perfect and it had to cover everyone that we saw. And boy did we see people, 400 people to be exact multiple castings and countless shoots days from photo to video. There are so many tutorials coming for you to see both products in action, there is a model for every shade, that collage is coming today we are rushing now, my apologies we werenโ€™t prepared to announce this for a few days, but the internet happens. Scroll through these pics, I have more BTS which I hope you wonโ€™t mind me sharing. I want to thank my friends for helping me with the beauty journey, this campaign is everything and more @kingmalimagic @anthonymerante @alyssamarieartistry @rokaelbeauty PS: I was sending videos to my mom on set lol. In Nicoleโ€™s video (shade 140) you will hear the Vanilla powder being referenced as #3 because we give our products #โ€™s on shoots to prevent leaks, the foundations were not coded as we made the decision to share BTS ahead of time. Also the sponges are launching but they are late and I want to cry ๐Ÿ˜ญ
Filming today all about our new foundation ๐Ÿ™ˆ๐Ÿ™Š Having a soft glam makeup moment On ๐Ÿ‘€ and for Highlight Sand Loose Pigment. Soft Glam Palette ๐Ÿ˜‹Rich Amber Bronzer always, Dusty Rose Liquid Lipstick, Shimmer Body Oil & ABH foundation ๐Ÿ™Š๐Ÿ™Œ๐Ÿป #anastasiabeverlyhills We need a good hash tag for the foundation
Vacation Essentials ๐ŸŒด#anastasiabeverlyhills
Somewhere in ๐ŸŒด
Pink Diamond ๐Ÿ’Ž Hair by @tiaras.way thanks @itsabriyxo for the name suggestion
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