The secret is finally out. This foundation has sent a new record even for me on time spent in the lab and production. I have spent 2 months in person watching production to make sure it goes smoothly, its still happening now, so don’t expect PR for another week, our forecasting doubled and well you know how it goes.
Let me talk about what matters, the products. I love asking you guys questions about products to gauge how in line your wishes are with what I am working on. I am not always working on everything you request, but was so excited when I read multiple comments a while back asking for a true medium coverage dewy foundation. Its here!!! The best way to describe this formula its as if you have flawless skin, but you still look glowy and natural. The coverage is there but it seems like you don’t have much on, and I will not pretend that was easy. This was the hardest product I have ever worked on, but the countless hours were worth it, I’m so proud of it.
If you have followed me for a while you will know my friendships run deep and i always work with Mua’s I love as friends, and admire as artists. these shades had to be on point, the finish had to be perfect and it had to cover everyone that we saw. And boy did we see people, 400 people to be exact multiple castings and countless shoots days from photo to video. There are so many tutorials coming for you to see both products in action, there is a model for every shade, that collage is coming today we are rushing now, my apologies we weren’t prepared to announce this for a few days, but the internet happens.
Scroll through these pics, I have more BTS which I hope you won’t mind me sharing. I want to thank my friends for helping me with the beauty journey, this campaign is everything and more @kingmalimagic @anthonymerante @alyssamarieartistry @rokaelbeauty
PS: I was sending videos to my mom on set lol. In Nicole’s video (shade 140) you will hear the Vanilla powder being referenced as #3
because we give our products #’s on shoots to prevent leaks, the foundations were not coded as we made the decision to share BTS ahead of time. Also the sponges are launching but they are late and I want to cry 😭